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We manage your platforms with purpose — delivering content, consistency, and community while keeping your brand voice strong.
Jollibee wanted to reinvigorate love for its iconic Original Chickenjoy by offering something fresh to a broader, more diverse audience. The goal was to spark renewed interest and elevate the product experience without losing the brand’s core identity.
We introduced four all-new sauces inspired by global flavor profiles to complement Chickenjoy’s signature taste. By crafting distinctive names, recipes, and visuals, we aimed to appeal to varied palates and cultural preferences. A vibrant hero video focused on immersive, sensory moments—dipping, dunking, swirling—highlighting how the sauces added new emotional and culinary dimensions to the Chickenjoy experience.
The campaign successfully created buzz around the new sauce offerings and reinvigorated interest in the Original Chickenjoy. The variety of flavors resonated with new and existing customers alike, expanding Jollibee’s reach and reinforcing its position as a brand that continuously evolves while staying true to its roots.
Jollibee wanted to reinvigorate love for its iconic Original Chickenjoy by offering something fresh to a broader, more diverse audience. The goal was to spark renewed interest and elevate the product experience without losing the brand’s core identity.
We introduced four all-new sauces inspired by global flavor profiles to complement Chickenjoy’s signature taste. By crafting distinctive names, recipes, and visuals, we aimed to appeal to varied palates and cultural preferences. A vibrant hero video focused on immersive, sensory moments—dipping, dunking, swirling—highlighting how the sauces added new emotional and culinary dimensions to the Chickenjoy experience.
The campaign successfully created buzz around the new sauce offerings and reinvigorated interest in the Original Chickenjoy. The variety of flavors resonated with new and existing customers alike, expanding Jollibee’s reach and reinforcing its position as a brand that continuously evolves while staying true to its roots.
Jollibee wanted to reinvigorate love for its iconic Original Chickenjoy by offering something fresh to a broader, more diverse audience. The goal was to spark renewed interest and elevate the product experience without losing the brand’s core identity.
We introduced four all-new sauces inspired by global flavor profiles to complement Chickenjoy’s signature taste. By crafting distinctive names, recipes, and visuals, we aimed to appeal to varied palates and cultural preferences. A vibrant hero video focused on immersive, sensory moments—dipping, dunking, swirling—highlighting how the sauces added new emotional and culinary dimensions to the Chickenjoy experience.
The campaign successfully created buzz around the new sauce offerings and reinvigorated interest in the Original Chickenjoy. The variety of flavors resonated with new and existing customers alike, expanding Jollibee’s reach and reinforcing its position as a brand that continuously evolves while staying true to its roots.
Jollibee wanted to reinvigorate love for its iconic Original Chickenjoy by offering something fresh to a broader, more diverse audience. The goal was to spark renewed interest and elevate the product experience without losing the brand’s core identity.
We introduced four all-new sauces inspired by global flavor profiles to complement Chickenjoy’s signature taste. By crafting distinctive names, recipes, and visuals, we aimed to appeal to varied palates and cultural preferences. A vibrant hero video focused on immersive, sensory moments—dipping, dunking, swirling—highlighting how the sauces added new emotional and culinary dimensions to the Chickenjoy experience.
The campaign successfully created buzz around the new sauce offerings and reinvigorated interest in the Original Chickenjoy. The variety of flavors resonated with new and existing customers alike, expanding Jollibee’s reach and reinforcing its position as a brand that continuously evolves while staying true to its roots.
Jollibee wanted to reinvigorate love for its iconic Original Chickenjoy by offering something fresh to a broader, more diverse audience. The goal was to spark renewed interest and elevate the product experience without losing the brand’s core identity.
We introduced four all-new sauces inspired by global flavor profiles to complement Chickenjoy’s signature taste. By crafting distinctive names, recipes, and visuals, we aimed to appeal to varied palates and cultural preferences. A vibrant hero video focused on immersive, sensory moments—dipping, dunking, swirling—highlighting how the sauces added new emotional and culinary dimensions to the Chickenjoy experience.
The campaign successfully created buzz around the new sauce offerings and reinvigorated interest in the Original Chickenjoy. The variety of flavors resonated with new and existing customers alike, expanding Jollibee’s reach and reinforcing its position as a brand that continuously evolves while staying true to its roots.
Jollibee wanted to reinvigorate love for its iconic Original Chickenjoy by offering something fresh to a broader, more diverse audience. The goal was to spark renewed interest and elevate the product experience without losing the brand’s core identity.
We introduced four all-new sauces inspired by global flavor profiles to complement Chickenjoy’s signature taste. By crafting distinctive names, recipes, and visuals, we aimed to appeal to varied palates and cultural preferences. A vibrant hero video focused on immersive, sensory moments—dipping, dunking, swirling—highlighting how the sauces added new emotional and culinary dimensions to the Chickenjoy experience.
The campaign successfully created buzz around the new sauce offerings and reinvigorated interest in the Original Chickenjoy. The variety of flavors resonated with new and existing customers alike, expanding Jollibee’s reach and reinforcing its position as a brand that continuously evolves while staying true to its roots.
Jollibee wanted to reinvigorate love for its iconic Original Chickenjoy by offering something fresh to a broader, more diverse audience. The goal was to spark renewed interest and elevate the product experience without losing the brand’s core identity.
We introduced four all-new sauces inspired by global flavor profiles to complement Chickenjoy’s signature taste. By crafting distinctive names, recipes, and visuals, we aimed to appeal to varied palates and cultural preferences. A vibrant hero video focused on immersive, sensory moments—dipping, dunking, swirling—highlighting how the sauces added new emotional and culinary dimensions to the Chickenjoy experience.
The campaign successfully created buzz around the new sauce offerings and reinvigorated interest in the Original Chickenjoy. The variety of flavors resonated with new and existing customers alike, expanding Jollibee’s reach and reinforcing its position as a brand that continuously evolves while staying true to its roots.
Jollibee wanted to reinvigorate love for its iconic Original Chickenjoy by offering something fresh to a broader, more diverse audience. The goal was to spark renewed interest and elevate the product experience without losing the brand’s core identity.
We introduced four all-new sauces inspired by global flavor profiles to complement Chickenjoy’s signature taste. By crafting distinctive names, recipes, and visuals, we aimed to appeal to varied palates and cultural preferences. A vibrant hero video focused on immersive, sensory moments—dipping, dunking, swirling—highlighting how the sauces added new emotional and culinary dimensions to the Chickenjoy experience.
The campaign successfully created buzz around the new sauce offerings and reinvigorated interest in the Original Chickenjoy. The variety of flavors resonated with new and existing customers alike, expanding Jollibee’s reach and reinforcing its position as a brand that continuously evolves while staying true to its roots.
Jollibee wanted to reinvigorate love for its iconic Original Chickenjoy by offering something fresh to a broader, more diverse audience. The goal was to spark renewed interest and elevate the product experience without losing the brand’s core identity.
We introduced four all-new sauces inspired by global flavor profiles to complement Chickenjoy’s signature taste. By crafting distinctive names, recipes, and visuals, we aimed to appeal to varied palates and cultural preferences. A vibrant hero video focused on immersive, sensory moments—dipping, dunking, swirling—highlighting how the sauces added new emotional and culinary dimensions to the Chickenjoy experience.
The campaign successfully created buzz around the new sauce offerings and reinvigorated interest in the Original Chickenjoy. The variety of flavors resonated with new and existing customers alike, expanding Jollibee’s reach and reinforcing its position as a brand that continuously evolves while staying true to its roots.
Jollibee wanted to reinvigorate love for its iconic Original Chickenjoy by offering something fresh to a broader, more diverse audience. The goal was to spark renewed interest and elevate the product experience without losing the brand’s core identity.
We introduced four all-new sauces inspired by global flavor profiles to complement Chickenjoy’s signature taste. By crafting distinctive names, recipes, and visuals, we aimed to appeal to varied palates and cultural preferences. A vibrant hero video focused on immersive, sensory moments—dipping, dunking, swirling—highlighting how the sauces added new emotional and culinary dimensions to the Chickenjoy experience.
The campaign successfully created buzz around the new sauce offerings and reinvigorated interest in the Original Chickenjoy. The variety of flavors resonated with new and existing customers alike, expanding Jollibee’s reach and reinforcing its position as a brand that continuously evolves while staying true to its roots.
LPS remains globally recognised for pairing modern storytelling with innovative
design to ensure real-world business impact.
We crafted an integrated campaign, featuring the perfumers as the protagonists, ensuring the campaign was both authentic and engaging. The campaign spanned multiple platforms:
In addition to the media outreach, we orchestrated a spectacular launch event, attended by 120+ influencers and key media publications from across the region, amplifying the impact of the campaign.
We integrated a holistic marketing strategy, ensuring every touchpoint was aligned for consistency and impact. Our approach included:
We crafted an integrated campaign, featuring the perfumers as the protagonists, ensuring the campaign was both authentic and engaging. The campaign spanned multiple platforms:
In addition to the media outreach, we orchestrated a spectacular launch event, attended by 120+ influencers and key media publications from across the region, amplifying the impact of the campaign.
We integrated a holistic marketing strategy, ensuring every touchpoint was aligned for consistency and impact. Our approach included:
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